How to Find Success as a B2B Digital Marketer


So you’re trying to make a name for yourself in the digital marketing world. But with so many marketers out there, how do you stand out? How do you ensure you’re making the biggest waves and helping your clients succeed? How do you become a successful digital marketer? These are all the kinds of questions we try to answer in this in-depth article. Stay tuned to start transforming into the best digital marketer you can be. We promise you, you won’t look back!

1.  Know your key metrics and stay on top of them

We’re not going to lie to you, if you‘re in B2B digital marketing, you need to be good with numbers. And not just any numbers – the right ones. So, if you’re running a lead gen campaign on LinkedIn, you need to be all over your lead volume and CPL metrics in order to measure and achieve success.

What does this look like? This means setting targets, monitoring performance against these targets and optimizing against them too. We recommend breaking everything you do down this way.

2.  Understand the importance of knowing your audience

While numbers ARE important, potentially what is even more important is understanding your audience. This means – who they are, what they do, where they go, what they like, how they can benefit from your service etc. You should know absolutely everything about them and the best ways to communicate with them to build a relationship and achieve your marketing goals.

We’d recommend having in-depth persona docs that detail all of these key details about your personas, consolidated in one place where yourself and your entire marketing team can refer back to, to ensure their efforts are on point.

3.  Nail the full-funnel strategy

Beyond knowing your metrics, and understanding your audiences’ needs, any effective digital marketer needs to know how to build an effective full-funnel strategy. This means planning out your marketing efforts in a structured, strategic way that includes channel mix, budgets, offers, content assets, audience composition, flow from funnel stages and more. Mapping this out in a tool like Miro is a great way to show your worth as a strategic, forward-thinking marketer.

3 hot tips to finding success as a digital marketer – done and dusted! With these under your wing you can go forth and prosper. Share this with any of your colleagues and they can benefit from them too.

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