Marketing Tips For Your Business This Holiday Season
You’re tired of spending hours on end trying to come up with new marketing ideas for your business.
Regardless of how big or small your business is, you know that a thriving business depends on great marketing. You might already have a website for your company and perhaps some social media pages as well.
Is this enough? Can you possibly depend solely on those channels to drive traffic into your store?
The truth is, it can be difficult these days to market your business. If you ask any digital marketing agency, they will tell you there are so many new tools and techniques out there. As a result, it can be hard to pick what exactly will work best for you.
Thankfully, we have come up with a few marketing ideas that can help make this holiday season a success for your company! Here’s how:
1. Use Video Marketing
Video marketing is one of the most effective ways to attract and engage with your audience. People love videos! They help bring a personal touch to any business and share it widely on social media, increasing its exposure.
It’s not just regular people that want to watch videos either- did you know that 69% of B2B marketers use video as a marketing tool?
With all this in mind, it’s probably not surprising that 67% of online activity is spent watching videos. With such strong demand for videos, it would be silly not to take advantage.
Besides using them on your website and social media channels, you can even create short ads that will appear on popular sites such as YouTube.
2. Build Your Brand’s Visibility
There are many ways to build your brand’s visibility, such as through social media and email marketing. When it comes to social media, make sure to create a custom profile and include links back to your website.
Email marketing is another great way to promote your business. Try sending out some newsletters and updates to your subscribers now and then. You can use these emails to promote new blog posts or offer discounts on certain products!
3. Use the Right Marketing Tools for Your Business
Another great way of promoting your business is by using specific tools that suit your particular needs. There are many kinds of marketing tools out there, from free ones to those with a price tag.
A few examples of tools that can help include:
– Marketing automation: These types of tools usually feature email marketing and often incorporate social media.
– CRM software: If your company is rather large, CRM software may benefit you highly! CRM software is used to keep track of business prospects and customer interactions.
– SEO tools: SEO stands for search engine optimisation, and these tools make it easy to monitor your website’s rankings on popular search engines such as Google.
There are many more types of marketing tools out there, depending on the size and needs of your business. Take some time to think about what would work best for you and then use that information to research.
4. Make the Most of Influencer Marketing
Influencer marketing is gaining popularity as more and more companies are starting to take advantage of it. The premise of influencer marketing is simple – find well-known bloggers or social media stars, and pay them to promote your business.
The great thing about influencer marketing is that it’s very targeted; you’re reaching out to people who share your interests and will be interested in what you have to say. This means the chances of anyone responding are much higher than with other types of advertising.
5. Optimise your Website for Mobile Phones and Tablets
It’s important to optimise your website for mobile devices and tablets. After all, there’s a good chance most people who come to your site will be viewing it on their phones or tablet computers!
To make things easier for everyone, you may want to consider adding a phone number and email address to your website if people need more information or want to get in touch.
As with any marketing campaign, you must track the results and see which strategies work best for your company. Then, keep tweaking and adjusting until you’ve found something that works!
6. Try Out Content Marketing
Content marketing is a great way to build up your business and get more traffic. The premise of content marketing is simple – publish interesting blog posts or other content (videos, infographics) regularly to attract new visitors and customers.
The main idea behind content marketing is that you’re providing helpful information to your readers, which is what they’re looking for. So as long as you create good content that people will actually want to read and share, your site’s traffic should grow exponentially!
7. Optimise Your Online Store for Speed
Online shopping has never been more popular than it is today, especially during the holiday season when everyone seems to be getting online and buying presents. One of the most important things you can do to make your online store as user-friendly as possible is to optimise it for speed.
Today, many people use mobile devices such as smartphones or tablet computers when shopping online, so it’s important that your site loads quickly on those gadgets! Of course, this means that you’ll want to keep your site’s size down and get rid of any unnecessary bloat.
8. Don’t Neglect the Power of Localisation
Your website needs to be local to maximise its effectiveness! This means that you should use local keywords when publishing blog posts or other types of content, so people looking for what you have to offer will find you easier.
In addition, localising your website can help you boost your page’s rankings on search engines. Finally, don’t neglect the importance of having a phone number, email address, and physical location (or map) displayed prominently on your website!
All in all, these tips have the potential to take your company’s holiday season by storm!
Now it’s time to start putting them into action! If you have any questions or would like some advice, feel free to contact us today.